Photo by Todd Dwyer via Flickr


When it comes to college game day fashion, there are a few dressing tips you should follow. First, you should definitely wear your school colors. The University of Texas’ colors are burnt orange and white. Second, don’t be afraid to dress up. For lots of students, especially those in sororities, game day is a day to look your best. Our third, and final tip, is to shop local for your game day outfit. We’ve rounded up our favorite boutiques in Austin that inspire our best game day outfit ideas. Browse their shops to find the perfect game day dresses and UT Austin clothing.


Dainty Hooligan

Address: 2104 Guadalupe St., Austin, TX 78705

Dainty Hooligan is stocked with trendy and cute UT burnt orange tops and dresses during football season. They also have an accessory wall with coordinating bracelets, necklaces, and earrings to make your game day outfit even more spirited. Their aesthetic is eclectic and feminine, catering perfectly to the college student. You can shop online or visit in person just across the street from campus.

Longhorn Fashions

Address: 709 W. 22nd St., Suite 116, Austin, TX 78705

Longhorn Fashions sells tons of Texas- and UT-themed apparel and merchandise. They’ll help you put together a look that’s cute and on trend to keep you fashionable while you cheer on your team. The business was founded by a UT fan, Tessie Watson Crow, in 2010. She ran the business out of an airstream trailer to bring fashion right to the fans until 2013, when the business moved to its permanent store location. They’re close to campus, so you can get your game day outfit together in a hurry, if needed, or you can shop online. They have a page on their website dedicated specifically to burnt orange apparel and another page for licensed UT products, such as Longhorn drinking glasses and serving trays that will make your game day house party a hit.

University Co-op

Address: 2246 Guadalupe St., Austin, TX 78705

University Co-op is located just across the street from campus. It’s practically a city landmark with popular photo opportunities featuring their Austin sign and the world’s largest longhorn. They offer tons of game day apparel. From tops to dresses and bottoms, they have what you need to look your best at the tailgate, watch party, or stadium. You can find independent brands like JoyJoy as well as corporate brands like Nike and Victoria’s Secret Pink. Keep up with the cowboy boot game day trend with this pair of Texas boots on their website. Shopping at the Co-op supports the community. The Co-op has been giving back to the community in major ways since 1906.


Photo by Johntex Via Wiki Commons


Address: 1206 W. 38th St., Austin, TX 78705

Adelante was opened by a University of Texas alum who studied fashion merchandising. She has remained a part of the community. The collection is inspired by the traditional art of Mexico and vintage style. Their styles are fresh, with new items added from markets across the country every season. You can find a unique piece for game day that ties in the burnt orange and white colors, and pick up another outfit for a night out, too. Everyone will want to know where you got it. You can also feel good about spending your money with Adelante because a portion of their proceeds supports local charities, including Dell Children’s Medical Center, The Leukemia & Lymphoma Society, Hospice Austin, Helping Hand Home, and others.


Address: 2346 Guadalupe St., Austin, TX 78705

c.jane is a cute boutique near the UT Austin campus that carries tons of game day essentials. Their clothing fits right in with the laid-back Austin style. They carry high-end name brands like Free People and Wild Fox. If you want to sport your school colors without looking cheesy, they have lots of fashionable items in UT colors during football season you can choose from. Keep cool on those warm game days with their cute rompers, dresses, and tees. They also sell shoes and accessories, so you can look good from head to toe.

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